WA Fresh Produce Retailer of the Year Awards

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The WA Fresh Produce Retailer of the Year Awards are conducted by the Chamber of Fruit & Vegetable Industries in WA (CFVIWA) and the Perth Market Authority (PMA). Now in their ninth year, the Awards match the best of WA's top fresh fruit and vegetable retailers in a spirit of friendly yet competitive rivalry.

The CFVIWA and the PMA started the awards in 2002 to recognise and reward fresh produce retailers demonstrating excellent customer service and retailing standards.

In 2011 a total of 68 stores and weekend markets nominated to be part of the Awards.

The Award categories are:

  • Metropolitan Retailer of the Year
  • Regional Retailer of the Year
  • Best Small Store (floor space less than 120m2).
  • Best Metropolitan Supermarket
  • Best Regional Supermarket
  • Best Weekend Market  open to individual stallholders whose business is conducted in temporary premises and only weekends (Friday to Sunday).
  • Excellence in Retailing Commodity Awards (Apple & Pear, Banana and Potato) open to all fresh produce retailers and fresh produce sections within a supermarket 

All entrants are assessed by an independent judge:

  • The judging criteria vary slightly between Award categories to account for the differences in their respective retailing environments.
  • There are 2 rounds of judging for metro stores
  • Finalists are judged a third time
  • Regional stores are judged once
  • The first round of judging is conducted at the end of February/early March
  • The second round of judging is conducted in March / April
  • The final round of Judging for the finalists is held in June.

The judging criteria are reviewed regularly to ensure they remain relevant. Currently they encompass the following:

  • Initial appearance of shopfront (external).
  • Ease of access and shopping process in the store.
  • Internal appearance: cleanliness of store, effectiveness of displays.
  • Management of produce quality.
  • Range of fruit based on a checklist of seasonal availability.
  • Range of vegetables based on a checklist of seasonal availability.
  • Country of Origin Labeling (CoOL).
  • Promotion of produce: nutrition information, recipes and meal solutions.
  • Customer focus and provisions of services
  • Overall assessment of store as a fresh produce retailer.

If you would like to make sure your store receives a nomination form or you would like a copy of the criteria used to judge your stores category please contact the Chamber of Fruit and Vegetable Industries WA on 9455 2742 or admin@cfviwa.com. Tickets for the Market City Ball can also be booked through the Chamber Office.

2011 Retailer of the Year Awards Winners

2011 Metropolitan Retailer of the Year - Livingston Fresh

2011 Regional Retailer of the Year - The Forbidden Fruit

2011 Best Small Store - The Garden Basket

2011 Best Weekend Market - Long's Fresh

2011 Best Metropolitan Supermarket - Woolworths Kelmscott

2011 Best Regional Supermarket - Coles Margaret River

2011 Excellence in Apple & Pear Retailing - Geraldton Fruit & Vegetable Supply

2011 Excellence in Banana Retailing - Geraldton Fruit & Vegetable Supply

2011 Excellence in Potato Retailing - The Herdsman

 

  

 

Previous Fresh Produce Retailer of the Year Award Winners

2010 - Malibu Fresh Essentials

2009 - The Herdsman

2008 - The Herdsman

2007 - Mr Fresh, Carine

2006 - Mr Fresh, Carine

2005 - Herdsman Fresh Essentials

2004 - Geraldton Fruit and Vegetables

2003 - Mr Fresh, Carine